“Talk to us about our success stories. We’d be happy to discuss our performance.”
For reasons of confidentiality, we’re unable to reveal all the details of our projects, including client names. Should you decide to work with Stratasia, feel free to ask us about our success stories. We’d be happy to share more information with you about our experience and performance.
Task: To introduce a shoe brand and grow sales in Korea, Taiwan, and Japan.
Activity: Julien personally searched Japan to select only those retailers he judged to fit the brand profile for the product, retailers he knew would maintain the strict brand guidelines he had developed. This intense prospecting demonstrated instant results, with the first stores selected selling well. These results were used to motivate other leading retailers to stock the product.
Julien’s recommendation to cut wholesalers and importers from the chain, provided several advantages. Firstly, Julien was able to clearly articulate the unique properties of the brand directly to the retailers. This meant that these key messages were passed on more effectively to the customer during the selling process. The direct sales approach also allowed retailers a higher margin – an important factor in an economy with a strong purchasing power, but not growing.
By focussing on selected department stores, specialised retailers and mail order companies, and by favouring a direct manufacturer-to-retailer sale approach, Julien was also able to maintain stricter brand control. The company chose to continue to sell only directly to the retailers, cutting out importers and wholesalers, even when sales began to soar.
Results: With stricter controls of brand image and availability, the shoe brand became a leader in its market.
European Contract Research Organisation
Task: To investigate the market in Japan for pre-clinical trial services for medical drug development, advise the client about changing partners and recommend a revised commercial approach.
Activity: Stratasia carried out market research in Japan on behalf of the client and recommended a change in market approach.
Results: Following Julien’s advice, the client has considered the recommendations of the report and has decided to change partners in Japan
European Chemical Company
Task: To gauge customer satisfaction levels in Japan for the client.
Activity: Stratasia carried out customer satisfaction surveys, collated results and reported back to the client.
Results: Stratasia made recommendations that the company adapt its commercial and communications approach.
French Gelatine Manufacturer
Task: To help a French gelatine manufacturer create a Japan branch of the company, and develop the sales in Korea and Japan.
Activity: The project involved market research and the introduction and development of a distribution network in Japan and Korea. On behalf of the client, Stratasia also approached numerous food producers and pharmaceutical companies and made quality control and product development recommendations to the client to help them meet market expectations.
Results: Now, more than ten years later, the client still has a successful branch in Tokyo.
Bag and shoe brand
Task: To grow sales in China.
Activity: Julien used the same long-term strategy as above to control distribution and maintain the integrity of the brand.
Results: The results once again show consistent sales growth in all markets, and notably, spectacular recent growth in China.